A very important and difficult question to answer within the internet marketing world is whether you should work out your ROI. How on earth will you be able to work out the success of your business just from social media marketing? Do you even know if there is a method of measuring this? You will find that there are many companies out there that state that their search results show huge improvements but do you even know if they are measuring the statistics correctly?
One common mistake that people make when measuring the results of their Social Media Marketing platforms is that they only look for a direct result. These direct results only shows improvements that does not necessarily translate directly into the ROI.
Here are some ways in which you can more successfully measure the success of your business from the social media marketing point of view.
- # of followers to your community online.
- # increase website visitors from social media channels.
- Brand mentions.
- % of bounce rate on your website and blog from social media channels.
- Increased position on the search engines.
- Increased number of comments.
- # of incoming links.
Although these are all good ways of measuring your company’s growth, they would never be able to show you 100% what figures are from your ROI. As the business world goes, business metrics such as a decrease in expense and in increase in sales will be the only guaranteed way of measuring ROI. Your best bet is to join these figures into a graph and keep it accurate for a certain period.
Source: mashable.com
Posted by: Friedel Coetsee
