WSI Social Media Strategies

In general, the marketing and communications platform of your social media as well as your business should be based on the same principles.  For instance, your Social marketing platform shouldn’t be based only on the channels that you use like Twitter, Facebook and LinkedIn.  This is because most of these platforms only assist with some of your needs and also only deal with a certain type of audience or topic.  The wise decision will then be to analyze each and every platform and then decide which one/s will be of maximum benefit to you and your business needs.

This choice of the platforms that you prefer could be a mammoth task as there are so many different ones each with their own advantages to your needs.  Many of them have millions of users and are able to provide instant access to large groups even in only a single topic.  So how do you choose the correct platforms to assist with your needs?

Here is a basic guide on how to choose the best platforms for your needs.
Firstly, look at the platforms that are available freely.  Some of the largest ones are free and include names like Twitter, Facebook and YouTube.  As they are already platforms that are running successfully, no extra development from your side would be necessary.

In general, while you are looking for a platform that is perfect for you, you would have to know exactly what you are looking for.  Here are a few questions that you could ask yourself.

• Will you be using a blog to get the word out about your company?
• Which social bookmarking channels are you going to use?
• If you are going to use video, which video sharing channels will you be using?
• On which channels can you find your targeted audience?
• What is the objective with this campaign? What do you want to achieve?
• Do you only want to build trust and credibility? Brand authority?
• Will you be monitoring your campaign?

Once you have these queries out of the way, you can take your selected few and further study them to make sure that you successfully find the platform that is perfect for your needs.
Source:  mashable.com