As you are dealing with Search Engine Optimization of your website, you will first have to know how to measure the success of it. You should also be clear as to what your goals are, for instance to get more targeted visitors traffic to your site, build up branding for your business, increase your rankings on the search engines and even sales conversions.
So, once you had chosen your goals for SEO, you must then choose the best ways to measure your progress towards your goals. You should set your reports to show ratings at daily, weekly or monthly intervals. Some of the metrics will be things like the amount of targeted visitors to your site, number of page views per visitor as well as the time that is spent on the website.
This is why it is so important that SEO should include a content growth plan. The number of pages on your website should be tracked on all the major search engines. Links that come in from websites with high authority is very important for a successful SEO.
The rankings of your keywords and keyword phrases should also be checked. Google is one of the major search engines that should be checked.
Source: mashable.com
Posted by: Friedel Coetsee
