When making use of Google, there is a thing called “Google Analytics: which is a web analytics solution that will provide your with clarity regarding the traffic on your website and the success of your marketing strategy.
It is a flexible program and is very user friendly. It can show you reports like tricking visitors from all pay per click traffic sources, organic search engines, website referrers, keywords, content, visitor funnel visualization as well as tracking or business goals.
Here are some features of Google Analytics and how they can help you improve your marketing effectiveness.
The Map Overlay feature will show you which area of your website your users are using the most. It will give you statistics like the most countries, towns or business that make use of your website.
The keyword function will show you the actual keywords that your users typed in to get to your website. With this knowledge you are able to change or enhance your keywords to get an even broader base of users looking for a topic in your field of expertise.
The Goals function of Google Analytics will measure the conversations made on your website. This is possible when a user does something you want them to do. This includes tasks like them subscribing to your newsletter, purchasing a product online from your website or watching a video or online presentation that you have made visible on your site as part of your marketing strategy.
With this information, you will be able to see how successful your marketing strategies are.
Source: mashable.com
Posted by: Friedel Coetsee
