Here is a list of the top 10 South African websites based on monthly visits as ranked by Alexa. You will note that 8 out of the 10 are global websites, with only 2 of the top 10 being local websites.
1. Google.co.za
2. Facebook.com
3. Google.com
4. Yahoo.com
5. Youtube.com
6. Wikipedia.org
7. Twitter.com
8. Blogger.com
9. Gumtree.co.za
10. News24.com
Nine out of the top ten arguably are social related or offer some social media features.
Below you will find statistics from Hitwise. The graph shows % visitors on Facebook compared to Google and middle March 2010 shows Facebook overtake Google for the first time!

- Facebook versus Google
Google Trends certainly shows that Facebook is dominating when it comes to a South African audience, with more than 2.4 million South African users.
In an article “
SA businesses dare not ignore Facebook“, Auction Alliance Chief Executive, Rael Levitt states that with Facebook, he believes, they soon won’t need their our own dedicated website, CRM channels or other forms of digital communication as Facebook offers it all.
Looking at Twitter, South Africa recently hit the 10th spot of the world’s top Twitter countries (467 500 monthly South African visits), according to Canadian research company Sysomos. SA is ahead of Japan, the Philippines and China in this race! Come on guys, social media in South Africa is here to stay and will not fail!
Social media is not only a mere communication channel. You have to start thinking of it as the most growing resource since Internet and the World Wide Web started, as something that will change the way you interact with your clients, something that could change how you market your products and services. If you do this, then you will begin to see the endless possibilities that you are working with.
The statistics are overwelming, and I only make mention of Facebook and Twitter. Come South Africans, share your thoughts.
Category: General,
Social Media Marketing,
Social Media Optimization,
Social Networking
Tags: Social Media,
Posted by: Friedel Coetsee
[...] Why Social Media in South Africa will NOT fail | WSI Social Media … Share and Enjoy: [...]
Such a well written post.. Thnkx for sharing this post!
I found your site on yahoo and thought I would drop by and say hey. I like the way your blog is set up.
Social Media marketing is definitely the way to go in South Africa.
The World Cup will be great this year
Oh yes Ronnie, especially if Bafana can advance to the second round!
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