The latest in technology is to do everything via the internet and that included them looking for employment. Everybody is turning to digital and social media to assist them with looking for a job and now the people offering the jobs have copped onto the digital world as well. Read more...
Social media crises are becoming more and more frequent but have been made less by the right social media investment. Most of the companies that were caught up in social media crises did not have the proper internal education programs including staff and employee social media policy. Here are some of the requirements that were missing resulting in a social media crisis . Read more...
One gets a feeling of doubt from time to time and even a feeling of stress and that could be the same feeling your can get from social media. How many social media users have not per accident posted something personal on their business platform or at the least stressed that they might have?
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During the month of January 2010, Toyota faced a problem as 2.3 million cars had to be recalled due to accelerator pedals that were problematic. This is where social media harmed them more as everybody was discussing it on chat platforms. In the 1980’s Audi had a similar problem but didn’t get half the attention as there were no social media platforms around. Read more...
So you consider yourself a Social Media Know-it-all? Or are you just interested in where the whole craze for online communication originated from? Well test yourself by checking out this infograph which gives a quick insight to the last 40 years of Social media. From where it all started in 1971 when the first email was sent to a computer only an arms length away from the sender, to the close of the Japan vs. Denmark soccer game in the 2010 World Cup where Twitter users were tweeting at an astonishing rate of 3,283 tweets per second! I don’t even have to mention the mind boggling effect Facebook has had on us, and how it has grown since its launch in 2004. See how many of these facts below you were already familiar with, and decide for yourself whether you still qualify as a ‘SoMe-Wiz’! Read more...
More and more online marketers are joining Facebook with the purpose of dominating their online market. However, because most people are still ignorant regarding social media, they tend to achieve minimal to no results in their business. The most important fact to remember is not to advertise your business too much, otherwise you will be seen as a spammer, and you will subsequently be ignored. There are a number of strategies to be followed when marketing online with Facebook. Read more...
One of the most talked about topics in social media circles at the moment is whether or not you should create separate profiles for personal and business. The boundaries between personal and business thus need to be considered carefully. Fact of the matter is that there really isn’t one clear-cut answer. Each approach is associated with some pros and cons of its own. Read more...
The Internet has been proven as the most successful way to market various kinds of products and services. There is no faster or more efficient medium to use than the Internet when launching new or improving existing marketing campaigns. Businesses that are serious about improving their position in a specific marketplace are beginning to realize that they need to establish some kind of online presence. It seems that investing in social media is the newest craze on the Internet. Using social media is not only extremely popular, but a proven way to expand your clientele. Read more...
