WSI Social Media Strategies

 According to Omniture’s 2010 “Online Analytics Benchmark Survey”, Facebook is the most important site for marketers’ social media marketing efforts. Read more...

Information about social media is freely available nowadays.  However, what is not so common-place is helpful information guiding you on how to write for social media.  This is something that I would like to change.  Within this article you will find some tips telling you how to write for social media.  The most important determinant with social media is your message; more importantly how you convey that message.  Due to the fact that there are so little practical guidance informing marketers on social media copywriting many of you simply make use of the more traditional marketing approaches.  More often than not this turns out to be a recipe for failure.  Read more...

Garry Hayes developed this awesome flash application showing how fast social media is growing. If you thought that social media is not for your business, this is the speed by which the world is passing by you! Read more...

Digital communication technologies and new media platforms are giving small and large companies huge opportunities to use social media to get their message to the right crowd. Read more...

Emerging online platforms are currently changing the way we work by offering brand new ways to connect with your clients, colleagues at work and the rest of the world. Social Media and social networking can definitely help you to in building better business relationships, showcase you as an expert in your industry, and help you to find new business from an online environment. It is also an opportunity to spread your message to a larger audience. Read more...

Many LinkedIn users use the tool to “get to the right person” that will get them a sale, that will form some sort of partnership, or get them the job that they are looking for. LinkedIn is an online network consisting of more than 8,000,000 professionals from all over the globe. Many people don’t utilize the power of LinkedIn, so here are some ways to get value from it: Read more...

Although most marketers, you included, cannot wait to get your social media marketing campaigns underway due to the current popularity thereof, you should still take certain precautions.  Social media marketing can be extremely effective and present many benefits if you tackle it with a plan in mind.  However, without a plan you could end up spending hours on end posting updates without achieving any significant results.  Thus, to ensure that the time spend on social media marketing is indeed beneficial to your business, you should try and keep certain do’s and don’ts in mind.  Read more...

Even though Social Media & Networking has been with us for some time now, it seems that it continues to gain more momentum on a daily basis.  Due to its popularity with the majority of internet users, it currently has the internet at the edge of its seat.  Allowing different social groups to interact with each another in one place is something not seen before.  However, like anything else on the internet, Social Media & Networking is not only advantageous; it also has a number of drawbacks.  Find below various advantages and disadvantages of social media and social networking. Read more...