WSI Social Media Strategies

A very important and difficult question to answer within the internet marketing world is whether you should work out your ROI.  How on earth will you be able to work out the success of your business just from social media marketing?  Do you even know if there is a method of measuring this?  You will find that there are many companies out there that state that their search results show huge improvements but do you even know if they are measuring the statistics correctly?

In general, the marketing and communications platform of your social media as well as your business should be based on the same principles.  For instance, your Social marketing platform shouldn’t be based only on the channels that you use like Twitter, Facebook and LinkedIn.  This is because most of these platforms only assist with some of your needs and also only deal with a certain type of audience or topic.  The wise decision will then be to analyze each and every platform and then decide which one/s will be of maximum benefit to you and your business needs.

How can you carry through a sale over the internet?  That is the question some might ask as social media seems to be a less personal approach than person-to-person marketing.  Here are the 6 best ways to do so, according to Robert Cialdini’s book “Influence”

The above is a result of a study that has been done with more than 30 000 job seekers throughout the world.  This study has also found that about 19% of job seekers make use of their mobile devices for purposes in the career world and that is quite a substantial amount as a few months ago this did not even exist.  This was all made possible through applications like smart phone and the internet.

As the social media networks have started to take over the internet, so has the field of customer service changed.  There has been a great change in what consumers expect, including not being prepared to be put on hold for 10 minutes only for the line to go dead.  As with the growth of social media, so is the consumers need to get instant results becoming more demanding.

Nando’s is known not only for their good food, but also for their flame sharp marketing campaigns that keep us entertained and sometimes leave us a little shocked. Their latest campaign, including the ‘Black Tuesday’ print ad and ‘Last Dictator Standing’ video ad did just that. Even though the brilliance in humour can spotted a mile away, one can’t help but ask, ‘Can they really do that?’

Executives of any company surely realize how important interaction between their staff and them is and that communication must be open and honest at all times.  This type of support is very important to secure a strong and long term relationship between both parties. Success in this will boost morale and also produce a very productive company that will in turn profit both parties.

The battle between Google and Facebook has become a rather furious one, with Google allowing absolutely everybody to sign up on its platform and Facebook doing some work on its News Feed so that you will never miss out on anything whatsoever.

The latest in technology is to do everything via the internet and that included them looking for employment.  Everybody is turning to digital and social media to assist them with looking for a job and now the people offering the jobs have copped onto the digital world as well.

Social media crises are becoming more and more frequent but have been made less by the right social media investment.  Most of the companies that were caught up in social media crises did not have the proper internal education programs including staff and employee social media policy.  Here are some of the requirements that were missing resulting in a social media crisis .