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Archive for the ‘Online Marketing’ Category

16 Dec
The 3 Biggest Content Marketing Mistakes CMOs Make
Friedel Coetsee

Posted by Friedel Coetsee On December - 16 - 2011

Here are the three most common marketing mistakes that CMOs make and for which they should definitely devote more time and thought to.

Category: Online Marketing

Posted by: Friedel Coetsee

15 Dec
Small Businesses are starting large marketing strategies
Friedel Coetsee

Posted by Friedel Coetsee On December - 15 - 2011

It has always been difficult for small businesses to market big as the funds were just not there.  Now comes a new marketing strategy called “Modulfish” that helps smalle businesses overcome the disadvantages of being small and staying small where marketing is concerned. 

Category: Online Marketing

Posted by: Friedel Coetsee

14 Dec
Protecting Your Online Reputation: Interesting Things You Need to Know
Friedel Coetsee

Posted by Friedel Coetsee On December - 14 - 2011

By making use of online marketing to expose your brand, cause or company, and as with any other form of marketing, your main focus will be to not only expose your brand, but to portray a positive image about your company at all times. And therefore your online reputation will be of great importance to you.

Category: Online Marketing

Posted by: Friedel Coetsee

05 Sep
Email Newsletters: Best Practices for Small Businesses
Friedel Coetsee

Posted by Friedel Coetsee On September - 5 - 2011

Although not everybody gets excited and wait in excitement for the weekly newsletter, it doesn’t mean that you have to stop sending them at all.  Recent studies have shown that people are more likely to purchase a product from a company of who they had subscribed by to receive their newsletters.

Category: Articles, internet marketing, Online Marketing

Posted by: Friedel Coetsee

03 May
How Internet Marketing can help your website perform better
Friedel Coetsee

Posted by Friedel Coetsee On May - 3 - 2011

As there is a great demand for the use of search engine marketing in any business, many business owners enquire about the set up and use of this at their service providers.  They ask how it works and how they can get hold of it, but very little people know exactly what it is.  They do not know exactly what it is about. Let’s discuss search engine marketing and all the aspects of it.

Category: internet marketing, Online Marketing, search engine marketing
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Posted by: Friedel Coetsee

02 May
Getting Search Engine Marketing done in South Africa
Friedel Coetsee

Posted by Friedel Coetsee On May - 2 - 2011

Regarding Search Engine Marketing, there is definitely a large selection of ways to do it.  In this post we will discuss the best approaches to name the key elements of search engine marketing.

Category: internet marketing, Online Marketing, pay-per-click, SEO

Posted by: Friedel Coetsee

16 Feb
Micro Sites: How They Can Benefit Your Business
Anton Wilson

Posted by Anton Wilson On February - 16 - 2010

Overcrowded websites which display one menu after the other of information, products, and services are a common occurrence.  This makes it harder for visitors to ultimately find what they are searching for. With internet marketing we build  Micro sites which are one way in which you can solve these issues.  Micro sites are basically a smaller version of your main website, with its sole focus being directed at a very specific product or service.  Micro sites can consist of a single landing page, a number of linked pages, or even an interactive flash website.  No matter which of these three options you decide to use, fact is that a micro site will help you in establishing both focus and relevancy to a specific product manufactured or service provided. 

Category: Online Marketing
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Posted by: Anton Wilson

20 Oct
Do you still have doubts about internet marketing?!
Zeandre West

Posted by Zeandre West On October - 20 - 2009

For over a decade, businesses have been advised to take their selling strategies to the world of online marketing. Smart, forward moving businesses have done this and are reaping the rewards. However, many businesses still prefer the more traditional methods of advertising, such as TV, radio and newsprint. So while the usual clients might spend 25% of their ‘media time’ browsing the Web, these businesses might only be investing 5% or so of their marketing budgets on websites and other online promotions.

Category: Online Marketing
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Posted by: Zeandre West
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