You might feel frustrated at the sight of bloggers that receive much success from their blogging, as you are blogging as well but are not reaching the levels of success that you might have hoped for. And you might be thinking, how does one measure if your blog marketing strategy is successful in the first place? How could you check which topics that you have used have brought the most success?
There is a method called blog analytics that will track the number of visitors to you blog but only traffic to your blog doesn’t mean much if no one is engaging in your blog platform. This means that you are not going about the blogging in the correct way. Here are some tips on how to bring success to your blog.
Firstly you have to be sure why you actually want a blog. Keep in mind that your blog will have to address a certain audience where they would visit your blog and keep on returning if they find what you are writing of an interesting nature.
Check the comments on your blog that were left by the readers. When the blog is very interesting, you will see that the visitor traffic has shown a climb. This will show you what they mostly are interested in and what fascinates them.
Here are some ways for you to measure your blog’s success:
- # of visitors. If no one is visiting your blog, your strategy is not effective. If you only publish one or two blog posts a week, which of your posts returns the highest number of interested visitors?
- Which of your published blog posts yielded the most comments? Was it the subject that you have used? Maybe your writing style?
- Which of your blog posts attracts visitors over time? These are the blog posts that visitors will find on the search engines long after they have been written.
- Where are your readers coming from? Use Web analytics to determine the majority location of your readers. If you are only focused on the South African market and all of your readers are coming from India, apply some local SEO to your blog.
Source: mashable.com
Posted by: Friedel Coetsee
