WSI Social Media Strategies

In general, the marketing and communications platform of your social media as well as your business should be based on the same principles.  For instance, your Social marketing platform shouldn’t be based only on the channels that you use like Twitter, Facebook and LinkedIn.  This is because most of these platforms only assist with some of your needs and also only deal with a certain type of audience or topic.  The wise decision will then be to analyze each and every platform and then decide which one/s will be of maximum benefit to you and your business needs. Read more...

You might feel frustrated at the sight of bloggers that receive much success from their blogging, as you are blogging as well but are not reaching the levels of success that you might have hoped for.  And you might be thinking, how does one measure if your blog marketing strategy is successful in the first place?  How could you check which topics that you have used have brought the most success? Read more...

LinkedIn has become such a popular platform that its user base has exceeded the 100 million mark.  This is not for no good reason – in fact the idea behind LinkedIn is genious – it is based on the principle that every person is somehow connected with the next by no more than 6 degrees.  Therefore any two or more people can interact by means of some sort of a network.  This is where LinkedIn comes in – it is there to provide a means for people to connect based on professional expertise, needs and common interests. Read more...

When you think of the platform called LinkedIn, you will think of a professional social networking channel that assists you in the expansion of your online company CV and therewith be connected with other like-minded professionals.  This is only one of LinkedIn’s features. Read more...