WSI Social Media Strategies

It seems that it has become the norm nowadays for internet users to share their personal opinions and experiences using blogs.  Blogging is one of the most convenient ways to communicate with millions of readers who share your particular interests.  Business promotion via blogs is especially of great interest here.  In order to promote your business, you need to carefully consider who your target audience is and then produce content accordingly.  Internet users will only be interested in reading your blog if they find the content to be both educative and informative.  Due to the vast number of blogs found on the internet these days, you have to be absolutely certain that your blog will serve a useful purpose.  Thus do not ever compromise with the content of your blog.

More and more businesses are busy integrating social media marketing in their respective marketing campaigns.  Not only do social media marketing provide businesses with great opportunities to achieve business growth and recognition, but it also helps to increase the traffic to their websites if done correctly.  Due to the growth and use of the internet, a great number of businesses are creating accounts on social networking sites or online communities such as Facebook, Twitter, LinkedIn, YouTube, et cetera.  These networks are commonly referred to as platforms that businesses can use to generate exposure to their web sites.  Social media marketing is thus seen as online communities where the main aim is to generate exposure for online businesses.

The Internet has been proven as the most successful way to market various kinds of products and services.  There is no faster or more efficient medium to use than the Internet when launching new or improving existing marketing campaigns.  Businesses that are serious about improving their position in a specific marketplace are beginning to realize that they need to establish some kind of online presence.  It seems that investing in social media is the newest craze on the Internet.  Using social media is not only extremely popular, but a proven way to expand your clientele.

 According to Omniture’s 2010 “Online Analytics Benchmark Survey”, Facebook is the most important site for marketers’ social media marketing efforts.

Information about social media is freely available nowadays.  However, what is not so common-place is helpful information guiding you on how to write for social media.  This is something that I would like to change.  Within this article you will find some tips telling you how to write for social media.  The most important determinant with social media is your message; more importantly how you convey that message.  Due to the fact that there are so little practical guidance informing marketers on social media copywriting many of you simply make use of the more traditional marketing approaches.  More often than not this turns out to be a recipe for failure. 

Garry Hayes developed this awesome flash application showing how fast social media is growing. If you thought that social media is not for your business, this is the speed by which the world is passing by you!

Think of Google TV as a software platform that will force hardware producers to make some changes to allow it to work with their products. In essence, Google TV is software that will be running on hardware devices, like your home entertainment system.

Go boys! You have a nation behind you…

Here is a list of the top 10 South African websites based on monthly visits as ranked by Alexa. You will note that 8 out of the 10 are global websites, with only 2 of the top 10 being local websites.